Fill My Lease
Campus & local search
Find campus-specific search opportunities and plan pages around the housing questions students actually ask.
Meet your AI CMO
Your AI CMO for
student rental properties.
Search, social accounts, trusted student reviews, and a creator network. One coordinated marketing service, co-designed around your properties.
All dedicated to one thing: student housing.
For independent owners, student housing teams, and national portfolios.
01 / Discovery
Be part of their search
Help students find your property when they’re comparing campuses, neighborhoods, prices, and places to live.
02 / Trust
Give them a clearer picture
Useful property content, student perspectives, and honest answers to the questions behind a housing decision.
03 / Leasing
Make the next step easy
Bring interested students to your property pages, enquiries, and tours. Keep the whole plan focused on leasing.
Start with the property
Every channel starts
with the same understanding.
Your campus, your community, your leasing season. A shared brief gives the content, campaigns, and creative a consistent foundation.
- Property knowledge
- Floor plans, approved pricing, amenities, availability, and the experience of living there.
- Campus & competitor research
- Nearby alternatives, student questions, local context, and the property’s position in the market.
- Brand voice & messaging
- A clear story for your community, with agreed claims and a consistent tone.
- Leasing strategy & content calendar
- Priorities for pre-leasing, tours, renewals, and move-in, with channels and budgets agreed together.
Your AI marketing team
A full marketing toolkit.
One student housing focus.
Explore the work your AI CMO can cover. We shape the scope around your property, combining AI-supported production with human review.
AI search discovery
Make property facts useful to AI-assisted searches about location, pricing, amenities, and student life.
Property content & copy
Create neighborhood guides, FAQs, landing pages, and leasing messages in your community’s voice.
Reddit & student conversations
Find relevant housing discussions and prepare helpful, clearly identified property-team responses for review.
UGC & short-form creative
Develop briefs, scripts, and edits for room tours, campus life, Reels, TikTok, and ads.
Paid & creator campaigns
Connect approved offers, influencer briefs, creative, and landing pages across search and social campaigns.
Technical SEO & page improvements
Identify metadata, structured information, content, and enquiry-path improvements for your website team.
Social & editorial planning
Prepare channel-specific posts and calendars for Instagram, TikTok, Facebook, X, and LinkedIn.
Performance & next steps
Review available search, content, campaign, and enquiry data to refine the next leasing push.
Built around the student housing ecosystem
The accounts. The student voices.
The people behind the content.
Bring social accounts, trusted student reviews, and a dedicated creator network into one property marketing plan. Available through our enterprise service, with the scope co-designed with your team.
Enterprise services · Co-designed with your team01 / Social accountsA connected presence
A connected presence
for every property.
Bring your property’s social accounts into one coordinated plan, with content shaped for each channel and each campus.
- Account setup & brand consistencyProfiles, property details, links, and creative direction that tell the same story.
- Content calendars & publishingCoordinate approved posts across your property’s accounts and leasing calendar.
- Community care & enquiry routingPlan replies to comments and messages, and guide housing enquiries to your leasing team.
02 / Trusted student reviewsReal experiences.
Real experiences.
More informed decisions.
Build on the student perspective behind Rate My Rent. Help prospective residents understand what living at a property is really like.
- Honest resident feedbackInvite students to share their experiences, with context about the source of each review.
- Useful insight for ownersUnderstand recurring questions and themes, then use them to improve content and resident communication.
- Trust that stays independentAuthentic reviews, including critical feedback. Marketing services do not buy favorable ratings.
03 / Student creator networkCampus voices.
Campus voices.
Property stories worth sharing.
A network built around student housing: student creators, local voices, and collaborators who understand the campus and its renters.
- Campus-relevant creator matchingFind collaborators whose audience, style, and local knowledge fit the property.
- Tours, everyday life & neighborhood storiesBrief creators on the spaces and experiences students want to see before booking a tour.
- A clear campaign processAgree on deliverables, usage rights, paid partnership disclosures, and review before publishing.
One goal: help fill student homes.Every channel connects back to your property, your campus, and your leasing team.Discuss your property’s plan
How we work together
Start with a clear brief.
Build from there.
Every community is different. We scope the work around your market, your team, and the homes you need to lease.
1. Share your leasing priorities
Tell us about your properties, target campuses, availability, current marketing, and timing. We agree on scope, fees, and any media budget before starting.
2. Align on the plan
Set the property story, channel mix, publishing workflow, and approval process. Co-design the service scope and launch priorities around your team and properties.
3. Create, review, and learn
Prepare content, creative, and campaign work for review. Coordinate publishing through your agreed tools and team, then refine priorities using reporting and leasing feedback.
Your brand. Your decisions.
AI-supported work.
Human accountability.
Your team stays involved in the decisions that matter. We establish responsibilities and an approval process before campaigns begin.
- Approved property informationRent, availability, offers, and property claims come from information you confirm.
- Clear creative and budget approvalsAgree on messages, channels, and spend before work goes live.
- Your existing leasing workflowMarketing connects to the tools and team you already use.
- A focused starting pointBegin with a defined property, market, or portfolio scope and agreed success measures.
A few helpful answers
About the
AI CMO service
What is an AI CMO for student rental properties?
It’s an AI-supported marketing service dedicated to student housing. It connects campus research, search visibility, writing, social content, video, and campaigns around your leasing goals. Social account management, trusted student reviews, and creator collaborations are part of the offering, scoped with your team.
Is this software or a managed service?
The starting point is a scoped service with our team. We use AI tools to support the work. You don’t need to sign up for a dashboard or replace your leasing software to begin.
Are social accounts, student reviews, and the creator network available now?
Yes. Social account management, trusted student reviews, and creator collaborations are available as part of our enterprise service. We co-design the scope, responsibilities, and launch plan with you, whether you manage one property or a national portfolio.
How do trusted reviews fit with paid property marketing?
They serve different purposes. Marketing explains the property’s offer; reviews reflect students’ own experiences. Our review work preserves that distinction. We don’t write fictional resident reviews or sell favorable ratings.
Which tools and social platforms can we use?
We plan around your website, social accounts, reporting, and leasing workflow. Channels can include Instagram, TikTok, Facebook, X, LinkedIn, search, and relevant student communities. We confirm publishing responsibilities, permissions, and any technical setup with you before starting.
Can you work with our existing marketing team?
Yes. We can discuss a focused role alongside your team, from research and content to specific campaigns. Ownership, approvals, and reporting are agreed as part of the scope.
Can we start with one property?
Yes. Start with one property or market, define the work and success measures, and decide together whether a wider rollout makes sense.
Do you guarantee leases or AI search placements?
No. Leasing results depend on factors including price, availability, market conditions, and the leasing experience. AI search recommendations are controlled by third-party systems. We agree on realistic objectives and review the evidence available.
How much does it cost?
Fees depend on the number of properties, markets, channels, and creative required. We discuss the service fee and any separate advertising budget before work begins.
Let’s talk about your property
A clearer plan for your
next leasing season.
Share your property, campus, and priorities.
Let’s connect the right channels around your leasing goals.