The AI platform
student property owners use to reach students on social, learn from student feedback, get discovered on ChatGPT, and fill more leases.
AI-powered discovery, content, and campaigns to help
the right students find your property.
From the team behind Rate My Rent

Independent owners
Growing portfolios
National operators
Step 1 · Understand your property
A plan built around
your property.
Before the content or the campaign, we get clear on your property, your campus, and the students you want to reach.
That becomes the brief behind everything: a shared story, a focused channel mix, and a practical plan for your leasing season.
Build your property’s planYour property marketing brief
One brief to connect your property, your creative, and your leasing team.
- 01 Property story
- What makes living here worth a closer look: the spaces, the surroundings, and the everyday experience.
- 02 Campus context
- The commute, the neighborhood, and the questions students ask before they choose.
- 03 Leasing priorities
- Your availability, timeline, approved offers, and the next action you want students to take.
- 04 Campaign plan
- The content, channels, budget, and success measures we agree on together.
Step 2 · Put the plan to work
One strategy.
The channels that matter.
Explore how we turn a property story into discoverable information, student-focused creative, and a campaign with a clear next step.
Clear campus routes, neighborhood context, and transport options.
Approved rent information, lease terms, and transparent inclusions.
Useful photos, amenities, and answers to real student questions.

Your people.
Your next place.
A space-led story for social posts, property tours, and campaign creative.
Example campaign brief
Give the right students
a reason to take a look.
- THE MESSAGE
- A property story shaped around your campus and approved offer.
- THE CREATIVE
- Test different spaces, benefits, and calls to action.
- THE DESTINATION
- Your property page, enquiry flow, or tour-booking link.
Help students find the facts.
Clear, useful property content gives search engines and AI assistants better information to work with. We help shape the pages and answers that explain why your community could be a fit.
Discuss AI discoveryStep 3 · Connect with your leasing team
Make the next
step simple.
Bring students to the next step that works for your team. Your existing website, enquiry process, and tour-booking journey stay at the center.
Plan your leasing handoff- 01
Explore the property.
A useful destination with the details students need to decide.
- 02
Start a conversation.
A clear enquiry route that connects interest with your leasing team.
- 03
Take the tour.
A simple route to your booking process when a student is ready.
Made for your portfolio
From one property
to a national portfolio.
The right strategy starts with your market, your leasing season, and the homes you need to fill.
FOR INDEPENDENT OWNERS & SINGLE COMMUNITIES
Make your place
the place to be.
You know what makes your property special. We help the right students see it, with a focused marketing plan for your campus and leasing goals.
- A clear story for your property and neighborhood
- Content and campaigns for your local student market
- A direct path to your existing leasing team

Owner ambition.
One team that understands both.
The team behind Fill My Lease
A student perspective.
A partner for owners.
Fill My Lease is the dedicated property marketing brand from the team behind Rate My Rent. Our work starts with the questions students actually ask: What’s it like to live here? Can I afford it? Does it fit my life?
We bring that perspective to your leasing strategy, combining AI tools with thoughtful creative and a practical understanding of student housing.
A few helpful answers
Frequently asked
questions
Is this for large operators or independent owners?
Both. We can discuss a focused plan for one property or a coordinated strategy across multiple communities and campuses. The scope starts with your goals and budget.
What does “AI-powered marketing” actually mean?
It means using AI to support property research, content development, and campaign creative, alongside making property information easier to understand in AI-assisted search. People guide the strategy and review the work. We don’t promise a particular search ranking or AI recommendation.
Do we need to replace our existing leasing tools?
No. The starting point is your current property website, enquiry process, and tour-booking journey. We agree on how marketing hands students over to your team as part of the plan.
How is Fill My Lease connected to Rate My Rent?
We’re from the same team. Rate My Rent helps students explore housing and share their experiences. Fill My Lease focuses on marketing for property owners and operators. Marketing services do not buy favorable renter reviews.
What does it cost, and how do we get started?
Pricing depends on the properties, markets, creative, and campaign scope. Start with a conversation about your goals. We’ll discuss an approach, fees, and any media budget before work begins.
Let’s get started
Let’s plan your next
leasing season.
Tell us about your property, your campus,
and the goals you have in mind.